NBC's TODAY Joins Ad Council for "TODAY Takes Action," a Weeklong Series Debut of Public Service Ads Featuring TODAY's Anchors

New TV Ads Promote Fatherhood Involvement (Matt Lauer); Hunger Prevention (Savannah Guthrie); Emergency Preparedness (Al Roker); and Shelter Pet Adoption (Natalie Morales)


Natalie Morales adopted her dog, Zara, after doing a pet adoption segment for TODAY in April 2011 and is very passionate about the issue. Developed in partnership with The Humane Society of the United States and Maddie’s Fund® and created pro bono by ad agency Draftfcb in Chicago, The Shelter Pet Project is the first national PSA campaign that brings together the largest animal welfare organizations and shelters across the country to promote the adoption of shelter pets nationwide.

Date: 13 February 2013, 13:58 PM EST
Source: The Ad Council

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