NBC's TODAY Joins Ad Council for "TODAY Takes Action," a Weeklong Series Debut of Public Service Ads Featuring TODAY's Anchors

New TV Ads Promote Fatherhood Involvement (Matt Lauer); Hunger Prevention (Savannah Guthrie); Emergency Preparedness (Al Roker); and Shelter Pet Adoption (Natalie Morales)

Summary:

America’s most famous weatherman, Al Roker, is featured in a new TV spot as part of Federal Emergency Management Agency (FEMA)’s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters.

Date: 12 February 2013, 12:10 PM EST
Source: The Ad Council
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Video

America’s most famous weatherman, Al Roker, is featured in a new TV spot as part of Federal Emergency Management Agency (FEMA)’s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters. Video
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Photos

America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
Photo#1
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
Photo#2
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
Photo#3

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