Ram Truck Brand Launches Partnership with Multi-platinum Latin Music Superstar Juanes for 'A Todo, Con Todo' Bilingual Hispanic Ad Campaign

- Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision- Digital and social media components engage consumers and promote partnership to respective fan bases- Ram teams with Shazam® to deliver an interactive mobile experience targeting the Hispanic market- 'A Todo, Con Todo' campaign featuring Juanes will run globally

Summary:

Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision

Date: 15 November 2012, 16:29 PM EST
Source: Chrysler Group

Social Media Tools:


Click asset titles for downloads, embeds and more...

Photos

Subscribe via RSS

RSSAll Content
RSSConsumer
RSSEntertainment
RSSFinancial
RSSGovernment
RSSHealthcare
RSSRetail
RSSTechnology

Register

Journalists who register may create email subscriptions to search results and a cart of assets to download. Click here to login, register or edit profile.

What Our Users
Are Saying

"I like the way the DC is easy to navigate, easy to find stories, easy to find when they were filed so you know if they’re out of date, and easy to see an on-line version of the available video" -- Allan C Lee, Director of News and Current Affairs