Ram Truck Brand Launches Partnership with Multi-platinum Latin Music Superstar Juanes for 'A Todo, Con Todo' Bilingual Hispanic Ad Campaign

- Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision- Digital and social media components engage consumers and promote partnership to respective fan bases- Ram teams with Shazam® to deliver an interactive mobile experience targeting the Hispanic market- 'A Todo, Con Todo' campaign featuring Juanes will run globally

Summary:

Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision

Date: 15 November 2012, 16:29 PM EST
Source: Chrysler Group
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Latin music superstar Juanes partners with the Ram Truck brand in the "A Todo, Con Todo" bilingual ad campaign for the 2013 Ram 1500 pickup. Juanes is pictured here with the Ram 1500.
High Resolution Image
Latin music superstar Juanes partners with the Ram Truck brand in the "A Todo, Con Todo" bilingual ad campaign for the 2013 Ram 1500 pickup. Juanes is pictured here with the Ram 1500.
High Resolution Image (2)
Latin music superstar Juanes partners with the Ram Truck brand in the "A Todo, Con Todo" bilingual ad campaign for the 2013 Ram 1500 pickup. Juanes is pictured here with the Ram 1500.
High Resolution Image (3)

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