HomeAway.com Super Bowl Campaign a Huge Success; Ad Featuring the Griswolds from 'National Lampoon's Vacation' Drives Record Traffic to Site

- Daily unique visitors to vacation rental website up by more than 500 percent on day following debut of movie trailer-style commercial featuring Chevy Chase and Beverly D'Angelo reprising their roles as Clark and Ellen Griswold; one million incremental page views for website immediately following airing of ad- Visitors to HomeAway.com have opportunity to enter national contest to win up to $40,000 in prizes; contest entries to be judged by Chase and D'Angelo

Summary:

HOMEAWAY.COM SUPER BOWL CAMPAIGN A HUGE SUCCESS; AD FEATURING THE GRISWOLDS FROM 'NATIONAL LAMPOON'S VACATION' DRIVES RECORD TRAFFIC TO SITE

Date: 08 February 2010, 18:10 PM EST
Source: HomeAway, Inc.
Related Sites: http://www.HomeAway.com
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HOMEAWAY.COM SUPER BOWL CAMPAIGN A HUGE SUCCESS; AD FEATURING THE GRISWOLDS FROM 'NATIONAL LAMPOON'S VACATION' DRIVES RECORD TRAFFIC TO SITE Video
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Photos

In HomeAway's new ''Hotel Hell Vacation'' advertising campaign, Clark and Ellen Griswold from ''National Lampoon's Vacation'' discover their not-so-spacious hotel room.
Photo#1
HomeAway's ''Hotel Hell Vacation'' microsite features a short film about the Griswolds, an interactive ''Griswolds Getaway'' online game and a national contest with $40,000 in prizes.
Photo#2
HomeAway is offering an interactive ''Griswolds Getaway'' online game in which players can try their hand at stacking luggage on top of the Griswold's Wagon Queen Family Truckster.
Photo#3

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