Press Release

NEW ORLEANS, April 2, 2012 /PRNewswire/ -- Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men's basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the "LG Home Court Challenge" during the NCAA® Final Four® weekend.

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LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated a total of $20,000 in the participating coaches' names to Coaches vs. Cancer® and the MD Anderson Children's Cancer Hospital.

Both coaches, appearing on behalf of the National Association of Basketball Coaches (NABC), brought their competitive spirit off the court and into the LG Home Court Challenge. CBS Sports college basketball analyst Greg Anthony served as head referee and emcee for the event featured at Bracket Town(TM) Refreshed by Coca-Cola Zero(TM), the NCAA® Final Four ultimate fan fest.

After some buzzer-beating household tasks including laundry, baking and watching sports in 3D, Anthony tallied the coaches' scores and crowned Coach Ford as the winner.

"I'm excited to be the winner of the LG Home Court Challenge. It was a lot of fun reliving the excitement from a great game 20 years ago, and it supports a great cause that Bobby and I are both heavily involved with," said Ford. "The competition was far more stressful than going up against Bobby in basketball - I definitely feel more comfortable with bank shots and free throws than baked goods and laundry."

The coaches had 20 minutes to complete the challenge as part of a 20(th) anniversary rematch of the 1992 Duke vs. Kentucky Regional Finals - the length of a half of play in college basketball and the same amount of time that LG's groundbreaking new TurboWash(TM) laundry technology saves consumers per wash cycle even on larger loads*.

Coach Hurley was gracious in defeat: "The LG Home Court Challenge was a great experience - Travis is as tough a competitor today as he was 20 years ago. But I'm happy to relinquish the bragging rights after our rematch."

Anthony praised the coaches' intensity and sportsmanship during the competition: "Judging the LG Home Court Challenge was incredible. Staging a rematch of a classic Final Four game and taking these NCAA legends out of their element with a home skills challenge proved to be a lot of fun for the coaches, myself and all of the fans. It was nice to see that these former point guards are just as adept at tossing socks into the washing machine as they are at tossing lob passes to their power forwards."

After crowning the LG Home Court Challenge champion, LG made the donations in both coaches' names to Coaches vs. Cancer®, a program that unites the American Cancer Society and the NABC in the fight against cancer, and MD Anderson Children's Cancer Hospital, part of The University of Texas MD Anderson Cancer Center, one of the world's most respected centers focused on cancer patient care, research, education and prevention. In addition to these monetary contributions, LG is donating a number of home appliances, electronics and Nitro HD smartphones along with a year of prepaid AT&T service to patients of MD Anderson, exemplifying LG's commitment to innovation that helps make life better for consumers and their families.

The LG Home Court Challenge was just one of the many LG activities during Final Four week in New Orleans. Another highlight in the Bracket Town fan experience was the 3,000 square foot LG Home, an interactive area that featured fun activities incorporating products from LG's home entertainment, home appliance and mobile phone categories. Highlights included an opportunity for fans to ask questions to current NCAA coaches through an LG video chat, exciting LG giveaways, and a first look at the latest generation of LG CINEMA 3D Smart TVs, which feature an enhanced 2D to 3D conversion technology that allows viewers to convert any TV program into 3D.

"LG is thrilled to offer Bracket Town attendees from all over the country the ultimate fan experience; from basketball themed giveaways, to sneak peeks at the latest LG products, to the fan-favorite LG Home Court Challenge that gives back to a great cause," said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. "The LG Home Court Challenge is a friendly competition that emphasizes rivalry and good sportsmanship, giving fans an opportunity to relive the legendary Duke-Kentucky game from 20 years ago and offering an entertaining look at how innovation enhances consumers' lives."

LG also led key NCAA sustainability initiatives in New Orleans. In addition to urging fans to join LG in taking the "Change the World, Start with ENERGY STAR® pledge, LG joined forces with Waste Management and the New Orleans Final Four Local Organizing Committee to offer a special eCycling drop-off event. In an exciting pre-game warm-up to Final Four week, hundreds of New Orleans area residents dropped off electronics products and computers at the Mercedes-Benz Superdome on March 25. The free event was part of the LG Electronics Recycling Program, which is designed to provide consumers with a convenient way to dispose of their used, unwanted, obsolete or damaged consumer electronics products. LG also encouraged consumers recycling old electronics to upgrade to ENERGY STAR products, saving energy and money, all while helping the planet.

Consumers can learn more by visiting

*Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

About the NCAA
The NCAA is a membership-led non-profit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions--AT&T, Capital One and Coca-Cola--and the following elite companies as official Corporate Partners--Allstate, Buick, Enterprise, Infiniti, LG Electronics USA, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

About LG Electronics USA
A proud Corporate Partner for the NCAA, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, home appliances, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is 2012 ENERGY STAR Partner of the Year. For more information, please visit

About Coaches vs. Cancer®
Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993, the initiative has raised more than $80 million dollars to fund groundbreaking research, provide up-to-date cancer literacy, advocate for public health policies and deliver services to improve the quality of life for patients and their families. To learn more, visit

About MD Anderson
The University of Texas MD Anderson Cancer Center in Houston ranks as one of the world's most respected centers focused on cancer patient care, research, education and prevention. MD Anderson is one of only 40 comprehensive cancer centers designated by the National Cancer Institute. For eight of the past 10 years, including 2011, MD Anderson has ranked No. 1 in cancer care in "Best Hospitals," a survey published annually in U.S. News & World Report.

SOURCE LG Electronics USA

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